SEO Audit Checklist

Comprehensive SEO Audit Checklist for [Website URL].

Website Details:
- Site type: [Blog/E-commerce/SaaS/Local business]
- Current traffic: [Approximate monthly visitors]
- Main goals: [Traffic/Conversions/Brand awareness]

TECHNICAL SEO

1. Site Structure & Performance
   - [ ] Page load speed < 3 seconds
   - [ ] Mobile responsive design
   - [ ] Clean URL structure
   - [ ] SSL certificate (HTTPS)
   - [ ] XML sitemap created
   - [ ] Robots.txt file
   - [ ] Breadcrumb navigation

2. Indexing & Crawlability
   - [ ] Google Search Console verified
   - [ ] No crawl errors
   - [ ] No blocked resources
   - [ ] Proper 301 redirects
   - [ ] No duplicate content issues
   - [ ] Mobile indexing enabled

3. Core Web Vitals
   - [ ] Largest Contentful Paint (LCP) < 2.5s
   - [ ] First Input Delay (FID) < 100ms
   - [ ] Cumulative Layout Shift (CLS) < 0.1

ON-PAGE SEO

4. Page Optimization
   - [ ] Unique title tags (50-60 characters)
   - [ ] Meta descriptions (150-160 characters)
   - [ ] H1 per page (unique)
   - [ ] H2-H3 hierarchy
   - [ ] Internal links (3-5 per page)
   - [ ] Image alt text
   - [ ] Schema markup

5. Content Quality
   - [ ] Keyword research completed
   - [ ] Target keywords in content
   - [ ] Content length (1000+ words preferred)
   - [ ] User intent aligned
   - [ ] Updated regularly
   - [ ] Unique value provided
   - [ ] E-A-T demonstrated

OFF-PAGE SEO

6. Link Profile
   - [ ] Backlink analysis
   - [ ] High-quality links only
   - [ ] Diverse link sources
   - [ ] No toxic links
   - [ ] Link velocity natural
   - [ ] Anchor text variety

7. Brand & Authority
   - [ ] Brand mentions tracked
   - [ ] Social signals present
   - [ ] Author authority established
   - [ ] Business citations consistent
   - [ ] Local citations (if applicable)

CONTENT SEO

8. Keyword Strategy
   - [ ] Target keywords identified
   - [ ] Long-tail keywords planned
   - [ ] Keyword difficulty analyzed
   - [ ] Search volume confirmed
   - [ ] Content gaps identified
   - [ ] Topic clusters planned

9. Content Calendar
   - [ ] Regular publishing schedule
   - [ ] Content types varied
   - [ ] Seasonal content planned
   - [ ] Update strategy for old content
   - [ ] Content promotion plan

LOCAL SEO (If applicable)

10. Local Optimization
   - [ ] Google My Business verified
   - [ ] NAP consistency
   - [ ] Local citations completed
   - [ ] Local keywords targeted
   - [ ] Reviews generation strategy
   - [ ] Local schema markup

MONITORING & REPORTING

11. Analytics & Tools
   - [ ] Google Analytics set up
   - [ ] Goal tracking configured
   - [ ] GSC monitoring enabled
   - [ ] Rank tracking active
   - [ ] Performance dashboards created

Prioritize issues by:
- Impact on rankings
- Ease of implementation
- Potential traffic gain
- Resource requirements